Strategy Planning is not a process that is easily understood, even though it is used everyday to successfully run businesses. Hispanic or Latino people are not normally or culturally process-oriented and therefore the principals of strategic planning processes are not easily embraced. Strategy planning involves a process of looking toward the future in order to position a business to take advantage of potential opportunities. Many Latinos do not have a long-term vision of the future, but rather a vision that maximizes the present. This is one of the essences of the Latino’s spice of life, to live for today.
Of course, this does not mean that they are incapable of being successful people or even being able to plan out a future. What this does mean, however, is that when our two cultures meet, many things that may seem important in a strategy plan, may not be perceived as having any importance at all to a Latino population. Therefore, when preparing strategic planning that will involve Latino people, it is important that culture and traditions become a large factor in the process.
At ECIE we think of this as both Global Strategies and as Local Strategies. In global strategies, we would consider those options that lead toward the global vision of the organization. The local strategies are those options which takes into consideration the needs and desires of the local community, especially as they will be affected by the global strategies. We can no longer establish global policies that run contrary to the issues at the local level.
As a bicultural organization, we can work with both Latino and non-Latino groups in trying to mesh those strategies so that both groups understand them. We can help build bridges of understanding and agreements. Please contact us for more information.